SUPERSTARS association with BRANDED PRODUCT

When i go to buy something i always prefer product with good adversiment in TV.I can remember once I saw an add of hair oil,and here i was to experiment that(without knowing much of the product side effects).The next thing was my hair started falling.

I get easily influenced by personalities who brand the product like Susmita Sen for Pantene,Hrithik for ChoclateBiscuit,Sharukh for ITC Brands.Yes by naming Sharukh i remember i took ITC ready to make Pasta becos of its lovely commercial which says"Andar aanta" something in spanish.I insisted of buying that but clever enough to buy one packet.After coming home i tried making that and the end result was it had to be given to the Dusbin.

Another add was of Tata indicom with whom the much glamarious couples Kajol and Ajay Devgan are associated.When i got married i was delighted to see a Tata Indicom wireless phone connection.The bill was high to be paid but i tolerated as call charges was more at that time.Next we opted for broadband connection and as we had Tata phone we had the broadband connection from them.The result was slow access and it was down for days.When we call the persons from tata they say work is on will be up within 24hrs but there 24hrs never came.Depressed by their service we opted for BSNL(the home brand in INDIA)and i am delighted to say that till now i have never complainted against BSNL(though getting a connection is little bit tedious)

The conclusion can be made that not always STAR Association works.